ABOUT US
We are based in Stirling, Scotland and have been in the SEO industry for over 20 years. We now specialise in local seo, as that seems to be where the demand us now here in Scotland and throughout the UK. We have developed a comprehensive set of experiences and skills to effectively navigate the intricacies of optimising online presence for businesses within a specific geographic area. Here are key elements that we bring to the table:
Local Market Understanding:
We have a deep comprehension of the local market dynamics, which is crucial. This includes knowledge of regional demographics, cultural nuances, and specific trends that impact search behavior.
Keyword Research and Optimisation:
We excel in keyword research tailored to local search patterns. This involves identifying relevant terms that potential customers in the area are likely to use when searching for products or services.
Google Business Profile Optimisation:
Proficiency in optimizing and managing Google Business Profile listings is essential for local SEO. This includes accurate business information, engaging descriptions, high-quality images, and prompt responses to customer reviews.
Local Citations:
A strong understanding of local citations and their impact on local search rankings is crucial. The agency should be adept at building consistent and accurate business citations across various online directories.
On-Page SEO:
The ability to optimise on-page elements, such as title tags, meta descriptions, and header tags, with a focus on local relevance, is essential. This ensures that the website is well-structured for local search algorithms.
Local Link Building:
Building a network of high-quality local backlinks is key to boosting local search authority. We have the skills to implement effective link-building strategies within your local area.
Mobile Optimisation:
Given the prevalence of mobile searches, we prioritise mobile optimization to ensure that local audiences can easily access and navigate the website on various devices. See our page on Google PageSpeed Insights.
Analytics and Reporting:
We use analytics tools to track and measure local SEO performance. We are very transparent with our clients and provide insightful reporting on key metrics.
Contact us now for more information.